Since the beginning of NuBest’s healthcare journey, we have set the highest goal of filling the gaps between everyone’s diet with premium, clean, and efficient supplements. As time passes, our team and products grow internationally, yet the commitment to “Nurturing You from the Best of Nature” remains unchanged.
The world's population has been facing great challenges of malnutrition. In 2022, WHO’s specialists estimated that around 149 million children under 5 were reckoned to be stunned, which means they were too short for their age [1]. The Asian population is no exception. Specifically, research published in the Chinese Medical Journal (2021) highlighted the burden of nutritional deficiencies among China's population aged from 0 to 19 over 25 years (1990 - 2015) [2].
Thus, NuBest’s team acknowledges our role in this common battle!
We recognize an increasing need of global customers for high-quality, tailor-made supplements to combat nutritional deficiencies. Respectively, the amount of searches for NuBest’s products overseas has been skyrocketing, at least by 150% year over year, showing clients’ growing demands for trusted nutritional solutions in Asia. Our team hops on a journey of building new international partnerships, especially in Southeast Asia and MENA regions, alongside strengthening existing bonds to ensure consumers’ easy access to our premium nutrition supplements.
Enlarging Customer Network with iHerb
Though customers in countries like the UAE, Saudi Arabia, etc. are always in desperate search of height growth supplements made in the U.S., they may struggle to reach these products due to geological distance and logistic barriers. NuBest has been able to address the challenge and boost our presence to potential clients in the MENA area thanks to the unmatched shipping services of iHerb, a leading e-commerce retailer whose network spreads over 185 countries. Our sales volume has seen a significant increase here, providing clients in Arab countries with our custom-tailored, premium products.
Teaming Up with Coupang Co.,Ltd.
The collaboration between NuBest and Coupang, the largest online retailer in South Korea, marked the entrance of our brand to one of the most dynamic markets in East Asia. We also adapt our products and services to meet the local government's standards and needs of South Korean children and adults. With the prompt and innovative logistics from Coupang, our customers can receive their U.S. orders within 3 days.
Expanding Manufacturing & Distribution Franchise
Understanding the nutritional needs, physical conditions, and preferences may vary among different markets, we are also working with distinguished partners outside the U.S. to develop localized product lines, especially in Southeast Asia regions where the demand for height growth supplements like NuBest Tall is showing a rising trend.
To be granted licenses and permits, local manufacturers must adhere to NuBest’s strict regulatory requirements. Authorized licensees have to follow our operations manual, including the product’s formulas, manufacturing, processing, stocking, labeling, marketing strategies, to name a few. By undergoing this rigid authorization process, we can ensure any franchised products across the globe would qualify for consistent standards of NuBest®: gluten-free, non-GMO, nature-based, GMP and HACCP compliant.
Since 2023, one of our long-term partners overseas, NuBest Company Limited in Vietnam, has been in direct contact with us to negotiate for franchise authorization. After rigorous inspections of their local facilities executed by the U.S. NuBest expert team, the esteemed partner has officially become our licensee to manufacture, supply, negotiate, sell, distribute, and promote a new NuBest Tall milk powder product line in their region. Besides changes in flavors to best suit the local taste buds, this version has extra high-quality blends of colostrum, collagen, etc. for the most effective performance on Vietnamese kids and teens.
In a nutshell
In the upcoming years, NuBest plans to introduce our presence to more promising markets, making our clean, pure, and premium formulas even more accessible. By granting franchising and licensing permits, we hope to develop localized and high-quality supplements that contribute to human’s overall wellness.
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References:
[1] World Health Organization. (n.d.). Fact sheets - malnutrition. World Health Organization. https://www.who.int/news-room/fact-sheets/detail/malnutrition?gad_source=1&gclid=CjwKCAjwnqK1BhBvEiwAi7o0X4W3ET5qSJyIpngjrUbIH0x1e826b6Jx1jPwEoWS9lcyuCvaBb9-_xoCJVsQAvD_BwE#
[2] Xu, Y.-Y., Zeng, X.-Y., Qiu, X., Fang, L.-W., Wang, Z.-Q., Zhou, M.-G., & Wang, L.-H. (2021, October 6). Burden of nutritional deficiencies among children and adolescents aged 0 to 19 years in China, 1990 to 2015. Chinese medical journal. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8710316/
